Snoop Dogg | G Pen Herbal - The Star Among Vaporizers
This collaboration is not surprise, knowing that Snoop has also marketing background, as he made history by becoming the first artist to release a track as a ringtone prior to its release as a single, which was "It's the D.O.G." Snoop is known primarily for his achievements in the music industry, as a gangsta MC. He sold over 30 million albums worldwide.
"What's fly about the vaporizer movement is that it's clean and convenient. Launching my custom G Pen is a great way to kick off the business partnership with Grenco Science," said Snoop Dogg.
The G Pen itself is designed with a blue map pattern featuring Long Beach, California streets, personalizing the collaboration with areas sentimental and nostalgic to the icon. Like the box it came in, the pen has a rubbery finish that's nice to touch and has a expensive-feeling weight to it. After putting together the device you can charge the battery using the Rechargeable Snoop Dogg G Pen Battery.
“This product is a skeleton key that fits into any door. It's allowed us to meet and create with people that we never thought we would," says Tim Patenaude, Grenco vice president and right-hand man of co-founder Chris Folkerts. "It has novelty and functionality."
They're certainly the most effective at marketing. The music focus has definitely helped them. They've been going to music festivals and concerts, getting backstage, giving pens away to big-name artists and getting free promotion from the artists using their products.
TRIVIA - Snoop Dogg got his name from his mother, who jokingly remarked that he looked like the Peanuts character Snoopy.